Saturday, July 26, 2008

That Ain't Right


Today, Saturday, July 26, 2008 Nike Basketball is releasing their new shoe the Hyperdunks. They are the official team kicks of USA Basketball and are the same shoes that Kobe used to jump over the Ashton Martin. Unfortunately Kenny Smith wasn't using the Hyperdunks during his attempt.

Anyway, Nike launched a billboard advertising campaign last week in the urban areas of New York City depicting a baller (wearing Hyperdunks) not just dunking on another dude, but with his nutz in de face. Here's an example:

Nike Hyperdunks ad: That Ain't Right
An example of the Nike Hyperdunks ad
(from Gawker.com)


When I first saw the ad, I thought it was tight. It portrays one of the most embarrassing situations in basketball and does a very good job of it in terms of the quality of the shot. In my opinion, I see Nike Basketball saying that if you wear the Hyperdunks, you'll be dunkin' on cats left and right (i.e. "hyperdunking").

The only thing I wonder is how exactly they took the shots. Did they really have someone continuously standing there getting dunked on with nutz in his face until they got the right shot? "Oh I'm sorry, we need to try again, his crotch just wasn't in your face quite enough!" I sincerely hope they just superimposed two images together.

But apparently, not everybody responded to the ad positively. Some felt that nutz-in-the-face as a form of humiliation is fundamentally a homophobic sentiment, particularly with the headline "That Ain't Right."

Nike Basketball Hyperdunks Ad: Say Hello
Another Nike Hyperdunks ad
(from Wieden+Kennedy)


Now I'm not a member of the offended community, but I have to disagree that the ad implies homophobia. One commenter said it best: "I'm gay and an athlete I don't get how this plays to homophobia. It's not balls in face that ain't right. It's balls in face without consent." My sentiments exactly! Getting "posterized" has long been an aspect of basketball and nutz-in-the-face is the worst kind of posterization. It means that the opponent jumped so much higher than you, that his torso is at face-level. That's humiliating!

I mean I highly doubt that a homosexual man would enjoy getting dunked on in nutz-in-the-face fashion either. Just because you like men does mean you always want manhood in your face. It's just embarrassing to get dunked on like that. I mean, I really don't wanna have to take it here, but if a woman could jump high enough to have her torso 6 feet off the ground (no, these dunks do not count), I wouldn't want her crotch in my face either. In fact, I would renounce my rights to playing basketball if that ever happened.

So what do you think? Is it homophobic or are people just being overly sensitive? Make your voice heard (somewhat) by filling out the poll on the right-hand side. And for your entertainment, here's a commercial for the Hyperdunk Recovery Center. High-larious:

5 comments:

Dr. Hoops said...

Is it a coincidence that you and truehoop had very similar blogs within the last few days? lol

I completely agree though. It's all about consent. Nothing homophobic about these ads.

Solamente said...

You forgot to mention the "Punks Jump Up" ad...that is the one that almost proves the ads had a homophobic agenda and caused Nike to pull the ads. I think its pretty clear homophobia by the "Punks Jump Up" ad, which would then lead you to conclude they all have homophobic intentions. The plausible denialability just evaporated.

http://myespn.go.com/blogs/truehoop/0-33-96/Nike--Maybe-That-Ain-t-Right.html

gary said...

"The only thing I wonder is how exactly they took the shots. Did they really have someone continuously standing there getting dunked on with nutz in his face until they got the right shot? "Oh I'm sorry, we need to try again, his crotch just wasn't in your face quite enough!" I sincerely hope they just superimposed two images together."

To answer your question, it took three takes. The first time I had didn't warm up enough and didn't get enough bouce. The second time I actually jumped over Tijani, i mean Dr. Hoops. The third time as goldilocks would say was "just right" and Tijani got a face full. They asked me to do it again but I spared TJ's feelings for the day and decided to let him be.

Dr. Hoops said...

Jump over me? You can barely reach the net.

gary said...

that is not what my nuts said to your mouth. hahaha