ZAZZLE, the only on-demand retail platform to offer billions of products that ship in 24 hours, has rebranded their site. "As a commerce re-defining platform," says ZAZZLE Creative Director Darren Luvaas, "ZAZZLE is much less interested in promoting itself than it is in promoting our users and the content they generate." The goal of the new look was to allow ZAZZLE to take a step back and let the focus be on the designer's content.
At first glance, the logo looks rather simple. But that's actually the point. They intended the black & white logo to look somewhat like the copyright © or registered trademark ® symbols "because [they] want you to think of the ZAZZLE logo as a kind of trademark symbol you might slap down next to your own brand as a way to let the world know that ZAZZLE's got your back."
I like the new look, particularly the new home page. It does a much better job of showing the array of different things you can do on ZAZZLE. The focus is more on the shopping experience, showcasing "world famous brands," hot politics, new custom shoes, music merchandise, and even the top content of the day from ZAZZLE's designers. And if that's not enough, it also lists the top categories and most popular ZAZZLE galleries. You could spend hours just browsing around. But if you are looking to start up your own gallery or just create your own product, it's very clear where to do that as well.
Hopefully the new look will drive more traffic to my ZAZZLE galleries!
ZAZZLE Hint: Add ?zbar=true onto links to your ZAZZLE galleries and it'll shrink the ZAZZLE header. That way the focus is solely on your gallery and there are less links away from it.