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Over a year ago in early September 2009, a lady name Katie contacted me on Zazzle saying she wanted to use some of my Abu Dhabi related products in a movie she was involved in. I figured the movie would be some obscure indie film, but it turns out it was Sex in the City 2!
Now I'm very far from being a fan of the show or the movies. Out of boredom, I'm sure I've watched an episode or two, but as a Black male, I obviously didn't identify with any of the characters. But hey, shirts that I designed showing up in a big box office movie is pretty cool! Here are the shirts Katie bought for the scene they were shooting:
I'd Rather Be In Abu Dhabi Tshirt (White)
Browse more Abu Dhabi T-Shirts, Mugs & Gifts on WardTog.com
They bought over $450 worth of shirts and I received nearly $70 in royalties. Not bad! However, now I had a dilemma. I wanted to see how Sex in the City 2 used the WardTog tee shirts they had purchased, but I wouldn't be caught dead even being in the theater let alone dropping $10+ for a ticket. And I certainly wasn't going to watch it by myself so it would've been another $10+ for Rashida's ticket as well. So I elected to wait until it came out on DVD about a month ago.
It turned out to be a wise decision to wait because the movie really wasn't that good. And apparently it wasn't just me. The movie only has 4 out of 10 stars on IMDB. We got the rental from Netflix and found that the movie was 2 hours and 20 minutes long! Ugh. We were hoping that maybe the shirts would show up early in the movie and we wouldn't have to sit through the whole thing, but they didn't. We waited as they attended a gay wedding in Connecticut, we waited as Carrie & Big had a boring life in NYC, we waited as Charlotte had issues with her Dutch nanny, and we even waited as the 4 ladies traipsed through Abu Dhabi in Maybachs living the "rich life". Nothing.
So there were only maybe about 10 minutes left in the movie, the girls were leaving Abu Dhabi after a scandal, and both Rashida and I were afraid that maybe they just ended up not using the shirts at all. But then at 2 hours, 11 minutes, there they were!
In the still image above, Charlotte (dressed in the black burqa) wants to buy some souvenirs for her family before they leave. She's at one of those vendor carts, and the shirts are hanging from the walls of the cart. In the shot, you can see one of the WardTog shirts in the background. Unfortunately the shirts she ends up holding in her hand weren't from WardTog, but finally seeing the shirts in the movie made the first 2 hours and 10 minutes worth it... I think.
After Katie's original purchase in September 2009, someone who was actually from Abu Dhabi made a series of multi hundred dollar orders in August 2010 for Abu Dhabi shirts, mugs, and hats. Not sure if they were related or not.
In any event, the holiday season has been good for WardTog. We've had over 20 orders since the beginning of the month, which has been great. I'm hoping to keep and increase that number by getting WardTog gear on Bing Shopping and similar services. Hopefully that works out.
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